The combination of CSR and marketing strategy as organizational branding

Yang, Ji

The combination of CSR and marketing strategy as organizational branding



Title:	The combination of CSR and marketing strategy as organizational branding
Author(s):	Yang, Ji
Date:	2021
Language:	en
Pages:	32
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Pynnönen, Mikko
Keywords:	CSR, marketing strategy, organizational branding, case study
Full text:	Access to full text
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