Utopia: Can We Achieve It?

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Marjatta, Itkonen
dc.contributor.advisor Kirsi, Niinimäki
dc.contributor.author Yeo, Lynn
dc.date.accessioned 2013-06-28T05:48:35Z
dc.date.available 2013-06-28T05:48:35Z
dc.date.issued 2013
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/10387
dc.description.abstract This research is dedicated to find a sustainable solution to reduce mobile phone consumption without harming the mobile phone business. A utopia whereby consumers continue to own the latest piece of mobile phone technology, mobile phone manufacturers continue to make profits and yet not having a negative impact on our environment. Using empirical research method as the framework, I studied existing literature on current mobile phones consumption system through the business models employed by mobile phone manufacturers and operators; analysed mobile phone consumption lifecycle - from manufacture to purchase to usage to replacement of mobile phones; explored issues surrounding electronic waste (e-waste) and evaluated consumers’ consumption needs and desires relating to mobile phone technology. Henceforth, diagnosis of issues regarding mobile phones consumption system will be identified, thus created a platform for further exploration and discussion of my hypothesis. Which in this case was the introduction of the Three ‘R’s strategy (reduce, reuse and recycle) into the mobile phones consumption lifecycle. An assessment via online survey was conducted to examine if the hypothesis can accomplish reduction in mobile consumption without causing detrimental impact to the mobile phone business. The data and analysis from the survey showed that with the introduction of the Three ‘R’s strategy into the mobile phones consumption lifecycle, mobile phones consumption will be significantly reduced and thus able to slow down e-waste generation. More importantly, mobile phone sales and profits will not be compromised and consumers continued to enjoy the latest mobile phone technology. en
dc.format.extent 154
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.subject.other Graphic design en
dc.title Utopia: Can We Achieve It? en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Department of Media en
dc.contributor.department Median laitos fi
dc.subject.keyword mobile phones en
dc.subject.keyword sustainability en
dc.subject.keyword consumption en
dc.subject.keyword 3 R en
dc.subject.keyword reduce en
dc.subject.keyword reuse en
dc.subject.keyword recycle en
dc.subject.keyword modular phones en
dc.identifier.urn URN:NBN:fi:aalto-201305216400
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Kirsi, Niinimäki
dc.programme Degree Programme in Graphic Design en
dc.programme Graafisen suunnittelun koulutusohjelma fi

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