Joyful participation in new ways of designing and making clothes. - Enabling person-product attachment to potentially reduce unnecessary consumption.

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Fuad-Luke, Alastair Hirscher, Anja 2013-06-28T05:47:29Z 2013-06-28T05:47:29Z 2013
dc.description.abstract This master's thesis investigates design opportunities to motivate and enable sustainable consumer behaviour, especially regarding wasteful fashion and clothing consumption. A literature review provides a theoretical framework and builds background knowledge for three explorative case studies. These practice-led case studies gradually increase the user-involvement in sustainable consumption behaviour. Each case study elaborates a particular research question, evaluating the opportunities to change consumer behaviour with a different design approach. The case studies build upon one another, thus the third case study is discussed in most detail. Selected findings from these three case studies provide an insight to the possibilities of design for person-product attachment with participatory design concepts like 'half-way products': design objects which are intentionally 'unfinished'. The conclusion drawn is that designers can enable a joyful participation in clothes making, for example with half-way products, and thus foster a stronger emotional value towards garments. This emotional value is likely to facilitate a stronger person-product attachment and encourage longer lasting products. Additionally, the research shows that the participatory design concept – 'half-way product' was very much appreciated. The study concludes with possible future prospects. en
dc.format.extent 144
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.relation.haspart 2 scientific papers were published based on the research findings of the thesis. Hirscher, A.L. and Niinimäki, K. 2013, ‘Fashion Activism through Participatory Design’, paper presented at the Conference 'Crafting the Future', Gothenburg, April 17.-19.2013 Hirscher, A.L. 2013, ‘Fashion Activism - Evaluation and application of fashion activism strategies to ease transition towards sustainable consumption behaviour.’ Research Journal of Textile and Apparel, (in press)
dc.title Joyful participation in new ways of designing and making clothes. - Enabling person-product attachment to potentially reduce unnecessary consumption. en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.contributor.department Department of Design en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword consumer behaviour en
dc.subject.keyword person-product attachment en
dc.subject.keyword design activism en
dc.subject.keyword participatory design en
dc.subject.keyword co-design en
dc.subject.keyword half-way products en
dc.identifier.urn URN:NBN:fi:aalto-201305256453
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Niinimäki, Kirsi
dc.programme Master's Degree Programme in Creative Sustainability en
dc.programme Master's Degree Programme in Creative Sustainability fi

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