"It is like asking someone: how do you walk?" The role of communication in start-up companies

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Skúladóttir, Ásthildur
dc.date.accessioned 2013-06-25T07:15:57Z
dc.date.available 2013-06-25T07:15:57Z
dc.date.issued 2013
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/10293
dc.description.abstract Objective of the Study The objective of the study was to explore the role of communication in start-up companies at the organisational level of communication. To reach that objective the study considered, through three sub-questions, different functions of communication in start-up companies. The study explored first the function of external communication, second, the organisation of internal communication and third, it looked at the interplay of the external and internal communication functions through strategy as process. Methodology and the Theoretical Framework The research method and data collection for the explorative, qualitative study consisted of six semi-structured interviews, conducted with CEOs of six start-up companies. The start-up companies represented a heterogeneous sample. The theoretical framework for the study was formed on the basis of the literature review. The framework presents the dynamic interaction of the external and internal environments and consists of two parts. First, it contextualizes the start-up companies' operational environment and second, it highlights the relationship of the communication functions the study focused on. Findings and Conclusion The findings of the study indicate that the two communication functions, external communication and internal communication, are to a large extent tactical functions. The functions have the end goal of, respectively, creating a connection to needed resources and providing means to best accomplish essential tasks. External communication and internal communication are connected through strategy as process and the formal, managed part of internal communication is strongly related to the strategy process. The role of communication in start-up companies is fourfold: (1) communication links the start-up company to external resources; (2) communication creates two-way communication processes to the external environment to detect changes and gather information; (3) communication identifies, creates, and disseminates strategic information; (4) communication provides means to handle growth effectively. Practical implications and recommendations are to increase awareness and management of communication, plan internal communication, and create consistent, tailored messages to salient stakeholders. en
dc.format.extent 116
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title "It is like asking someone: how do you walk?" The role of communication in start-up companies en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Department of Communication en
dc.contributor.department Viestinnän laitos fi
dc.subject.keyword international business communication
dc.subject.keyword start-up companies
dc.subject.keyword internal communication
dc.subject.keyword external communication
dc.subject.keyword strategy as process
dc.subject.keyword stakeholder management
dc.subject.keyword networking
dc.identifier.urn URN:NBN:fi:aalto-201306267065
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon kansainvälinen
dc.subject.helecon international
dc.subject.helecon strategia
dc.subject.helecon strategy
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon kasvu
dc.subject.helecon growth
dc.ethesisid 13207
dc.date.dateaccepted 2013-04-11
dc.location P1 I


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