Choosing a website to play Poker - A comparison between utilitarian and hedonic users

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Vilén, Ville-Matias 2013-06-25T07:15:53Z 2013-06-25T07:15:53Z 2013
dc.description.abstract The objective of this thesis is to identify the relative importance of criteria in online poker website selection among utilitarian and hedonic poker players. This study aims to reveal whether the relative importance of the criteria varies according to a player's motives for playing. Although user acceptance of both utilitarian and hedonic technologies has been relatively widely studied, similar research on systems that can be used for both purposes appears to be lacking. To address this issue, extensive research methods are utilized to form thorough understanding of the issue at hand. First, an extensive literature review is conducted to discover potential criteria that are likely to determine whether users will accept or reject a certain poker website, based on previous research on technology acceptance. The recognized criteria are validated through four interviews with utilitarian and hedonic poker players. To discover the relative importance of criteria for different users, an online survey is conducted, including a Discrete Choice Experiment. Responses are gathered from over 300 respondents, including both utilitarian and hedonic users. The data is thoroughly analyzed to identify the relative importance of the criteria, and to reveal how the motivation for playing affects the order of the criteria. The findings suggest that the most important criterion for all users is reputation. Network size is also found to be a significant criterion for many poker players, as well as the loyalty program provided by a poker website. The findings also propose that the relative importance of criteria does vary according to a user's motives for playing. en
dc.format.extent 118
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Choosing a website to play Poker - A comparison between utilitarian and hedonic users en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Department of Information and Service Economy en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.subject.keyword Online Poker
dc.subject.keyword Software Selection
dc.subject.keyword User Acceptance
dc.subject.keyword Technology Acceptance Model
dc.identifier.urn URN:NBN:fi:aalto-201306267056
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon tietotalous
dc.subject.helecon knowledge economy
dc.subject.helecon pelit
dc.subject.helecon games
dc.subject.helecon viihde
dc.subject.helecon entertainment
dc.subject.helecon internet
dc.subject.helecon internet
dc.subject.helecon e-business
dc.subject.helecon e-business
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon kuluttajakäyttäytyminen
dc.subject.helecon consumer behaviour
dc.subject.helecon päätöksenteko
dc.subject.helecon decision making
dc.subject.helecon asenteet
dc.subject.helecon attitudes
dc.ethesisid 13198 2013-06-05
dc.location P1 I

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