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How Finnish fashion companies construct their brands using Nordic aesthetics

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Bhatnagar, Kushagra
dc.contributor.author Vainikka, Janina
dc.date.accessioned 2021-02-21T17:01:19Z
dc.date.available 2021-02-21T17:01:19Z
dc.date.issued 2020
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/102711
dc.format.extent 109
dc.language.iso en en
dc.title How Finnish fashion companies construct their brands using Nordic aesthetics en
dc.title Kuinka suomalaiset muotiyritykset rakentavat brändinsä käyttäen pohjoismaista estetiikkaa fi
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword aesthetics en
dc.subject.keyword cultural branding en
dc.subject.keyword cultural production en
dc.subject.keyword fashion en
dc.subject.keyword marketing en
dc.subject.keyword Nordicness en
dc.identifier.urn URN:NBN:fi:aalto-202102212011
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Marketing en
dc.location P1 I fi
local.aalto.electroniconly yes
local.aalto.openaccess no

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