ADOPTION OF SELF-SERVICE BUSINESS INTELLIGENCE TO BOOST CROSS-SELLING IN A TECHNOLOGY COMPANY



Title:	ADOPTION OF SELF-SERVICE BUSINESS INTELLIGENCE TO BOOST CROSS-SELLING IN A TECHNOLOGY COMPANY
Author(s):	Dinh, Khoa
Date:	2021
Language:	en
Pages:	69
Department:	Tieto- ja palvelujohtamisen laitos
Degree programme:	Information and Service Management (ISM)
Thesis advisor(s):	Penttinen, Esko
Keywords:	self-service business intelligence,, cross-selling, information systems, mergers and acquisitions
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202101171278 Email this Export to RefWorks QR Code Print BibTex Tweet