The role of branding in digitalising public sector services: The case of DVV



Title:	The role of branding in digitalising public sector services: The case of DVV Brändin rooli digitalisoituvissa julkisen sektorin palveluissa: Digi- ja väestötietovirasto
Author(s):	Kaihari, Fiona
Date:	2020
Language:	en
Pages:	73+2
Department:	muo
Major/Subject:
Degree programme:	Master's Programme in International Design Business Management
Supervising professor(s):	McGrory, Peter
Thesis advisor(s):	Dziobczenski, Paulo
Keywords:	branding, design management, user-experience, sensemaking, digitalisation, public sector
Location:	Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202101111120 Email this Export to RefWorks QR Code Print BibTex Tweet