Browsing by Subject "Marketing"

Title: Asiakasarvon rakentuminen digitaalisen markkinoinnin avulla asiakaspolun eri vaiheissa päivittäistavarakaupassa Author(s): Hoikkaniemi, Marko Date: 2022 Series: Aalto University publication series BUSINESS + ECONOMY, 2/2022 Other units and institutes

Title: Assembling Club Cultures: Disc Jockeys as Cultural Intermediaries Author(s): Blakaj, Hedon Date: 2019 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 209/2019 School of Business | Doctoral thesis (monograph)

Title: Beat it -mainospeli osana Alepa-ketjun markkinointiviestintää ja pelin vaikutukset Alepa-ketjun brändimielikuvan kehittymiseen Author(s): Ehrström, Jan-Erik Date: 2015 School of Arts, Design and Architecture | Master's thesis

Title: Breaking the Limits - Posthumanism, Consumption, and the Future of the Human Author(s): Botez, Andrei Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 47/2017 School of Business | Doctoral thesis (monograph) | Defence date: 2017-03-31

Title: Consumer Perception of Online Advertising - The Effects of Animation, Ad Characteristics, Repetition and Task Relevancy on Attention and Memory Author(s): Kuisma, Jarmo Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 157/2015 School of Business | Doctoral thesis (article-based) | Defence date: 2015-11-04

Title: Consumers in the Circular Economy - Essays on Extending Product Lifecycles Author(s): Salminen, Emma Date: 2019 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 236/2019 School of Business | Doctoral thesis (article-based)

Title: Cultures of Service and Intersubjective Struggles - The Quest for Meaningful Interactive Service Work Author(s): Bhatnagar, Kushagra Date: 2020 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 63/2020 School of Business | Doctoral thesis (article-based)

Title: Customer Engagement Behaviors and Purchase Value Author(s): Pöyry, Essi Date: 2016 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 244/2016 School of Business | Doctoral thesis (article-based)

Title: Digital Transaction Platforms: Forms, Mechanisms and Outcomes - A collection of essays Author(s): Hänninen, Mikko Date: 2020 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 47/2020 School of Business | Doctoral thesis (article-based)

Title: Essays on Innovation Management and Organizational Effectiveness Author(s): Huhtala, Juho-Petteri Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 143/2017 School of Business | Doctoral thesis (article-based)

Title: Essays on value creation in experiential marketplaces Author(s): Koivisto, Elina Date: 2018 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 141/2018 School of Business | Doctoral thesis (article-based)

Title: Essays on Vitality and Consumption Author(s): Lavrusheva, Olga Date: 2020 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 49/2020 School of Business | Doctoral thesis (article-based)

Title: Evolution of Marketing Thought and Practice - History of the Finnish Marketing Industry 1883–2020 Author(s): Haavisto, Sari Date: 2021 Series: Aalto University publication series BUSINESS + ECONOMY, 5/2021 Other units and institutes

Title: Gaining more Value of Customer Relationships in the Digital Business Environment Author(s): Kukkonen, Elina Date: 2016 Series: Aalto University publication series BUSINESS + ECONOMY, 1/2016 School of Business

Title: Green innovation games - value creation, managerial roles and managerial capabilities in resource intensive businesses Author(s): Lampikoski, Tommi Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 78/2015 School of Business | Doctoral thesis (article-based) | Defence date: 2015-06-26

Title: Induced and autonomous strategy processes in exploration-exploitation transition Author(s): Lätti, Sonja Date: 2020 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 102/2020 School of Business | Doctoral thesis (monograph)

Title: Liiketoimintamallien sisältö, logiikka ja muutos - Tapaustutkimus K-ryhmän liiketoimintamalleista ajanjaksolla 1985 - 2015 Author(s): Kautto, Matti Date: 2019 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 62/2019 School of Business | Doctoral thesis (monograph)

Title: Luxury value perceptions: a cross-cultural perspective Author(s): Shukla, Paurav Date: 2020 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 90/2020 School of Business | Doctoral thesis (article-based)

Title: Marketing Investment Selection and Effectiveness in Growth-Oriented Private Firms: Source of Capital and Market-Based Assets as Contingencies Author(s): Tolo, Mitch Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 72/2014 School of Business | Doctoral thesis (monograph) | Defence date: 2014-06-02

Title: Negotiating Change in Marketing Systems - A Collection of Essays Author(s): Gloukhovtsev, Alexei Date: 2019 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 112/2019 School of Business | Doctoral thesis (article-based)

Browsing by Subject "Marketing"

Browsing by Subject "Marketing"

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