Browsing by Subject "Marketing"

Title: Actors in the emerging internet of things ecosystems Author(s): Leminen, Seppo; Rajahonka, Mervi; Westerlund, Mika Date: 2017-01-01 Series: INTERNATIONAL JOURNAL OF E-SERVICES AND MOBILE APPLICATIONS, Volume 9, issue 1

Title: Beat it -mainospeli osana Alepa-ketjun markkinointiviestintää ja pelin vaikutukset Alepa-ketjun brändimielikuvan kehittymiseen Author(s): Ehrström, Jan-Erik Date: 2015 School of Arts, Design and Architecture | Master's thesis

Title: Breaking the Limits - Posthumanism, Consumption, and the Future of the Human Author(s): Botez, Andrei Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 47/2017 School of Business | Doctoral dissertation (monograph) | Defence date: 2017-03-31

Title: Consumer Perception of Online Advertising - The Effects of Animation, Ad Characteristics, Repetition and Task Relevancy on Attention and Memory Author(s): Kuisma, Jarmo Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 157/2015 School of Business | Doctoral dissertation (article-based) | Defence date: 2015-11-04

Title: Customer Engagement Behaviors and Purchase Value Author(s): Pöyry, Essi Date: 2016 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 244/2016 School of Business | Doctoral dissertation (article-based)

Title: The darker side of sustainability Author(s): Tura, Nina; Keränen, Joona; Patala, Samuli Date: 2018-10-04 Series: Industrial Marketing Management

Title: Energy security impacts of decreasing CHP capacity in Finland Author(s): Helin, Kristo; Jääskeläinen, Jaakko; Syri, Sanna Date: 2018-09-20 Series: 15th International Conference on the European Energy Market, EEM 2018, Volume 2018-June, International Conference on the European Energy Market

Title: Ensuring generation adequacy in Finland with smart energy policy - How to save Finnish CHP production? Author(s): Jääskeläinen, Jaakko; Huhta, Kaisa; Lehtomäki, Jenny Date: 2018-09-20 Series: 15th International Conference on the European Energy Market, EEM 2018, Volume 2018-June, International Conference on the European Energy Market

Title: Ensuring technical competency for management of research-focused organizations Author(s): Pearce, Joshua M. Date: 2018 Series: Journal of High Technology Management Research, Volume 29, issue 2

Title: Essays on Innovation Management and Organizational Effectiveness Author(s): Huhtala, Juho-Petteri Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 143/2017 School of Business | Doctoral dissertation (article-based)

Title: Essays on value creation in experiential marketplaces Author(s): Koivisto, Elina Date: 2018 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 141/2018 School of Business | Doctoral dissertation (article-based)

Title: Evaluating the applicability of elevators in frequency containment reserves Author(s): Tukia, Toni; Uimonen, Semen; Lehtonen, Matti Date: 2018-09-20 Series: Proceedings of the 15th International Conference on the European Energy Market, EEM 2018, Volume 2018-June, International Conference on the European Energy Market

Title: The evaluative legitimacy of social entrepreneurship in capitalist welfare systems Author(s): Kibler, Ewald; Salmivaara, Virva; Stenholm, Pekka; Terjesen, Siri Date: 2018 Series: JOURNAL OF WORLD BUSINESS, Volume 53, issue 6

Title: Gaining more Value of Customer Relationships in the Digital Business Environment Author(s): Kukkonen, Elina Date: 2016 Series: Aalto University publication series BUSINESS + ECONOMY, 1/2016 School of Business

Title: Gender in international business journals Author(s): Koveshnikov, Alexei; Tienari, Janne; Piekkari, Rebecca Date: 2019 Series: Journal of World Business, Volume 54, issue 1

Title: Green innovation games - value creation, managerial roles and managerial capabilities in resource intensive businesses Author(s): Lampikoski, Tommi Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 78/2015 School of Business | Doctoral dissertation (article-based) | Defence date: 2015-06-26

Title: Heritage branding orientation Author(s): Pinto da Silva Santos, Fernando; Burghausen, Mario; Balmer, John M T Date: 2016-01-01 Series: JOURNAL OF BRAND MANAGEMENT, Volume 23, issue 1

Title: Liiketoimintamallien sisältö, logiikka ja muutos - Tapaustutkimus K-ryhmän liiketoimintamalleista ajanjaksolla 1985 - 2015 Author(s): Kautto, Matti Date: 2019 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 62/2019 School of Business | Doctoral dissertation (monograph)

Title: Marketing Investment Selection and Effectiveness in Growth-Oriented Private Firms: Source of Capital and Market-Based Assets as Contingencies Author(s): Tolo, Mitch Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 72/2014 School of Business | Doctoral dissertation (monograph) | Defence date: 2014-06-02

Title: New product development capability – A mechanism perspective Author(s): Sihvonen, Antti Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 116/2014 School of Business | Doctoral dissertation (monograph) | Defence date: 2014-08-29

Browsing by Subject "Marketing"

Browsing by Subject "Marketing"

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