Browsing by Subject "Marketing"

Title: Breaking the Limits - Posthumanism, Consumption, and the Future of the Human Author(s): Botez, Andrei Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 47/2017 School of Business | Doctoral dissertation (monograph) | Defence date: 2017-03-31

Title: Consumer Perception of Online Advertising - The Effects of Animation, Ad Characteristics, Repetition and Task Relevancy on Attention and Memory Author(s): Kuisma, Jarmo Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 157/2015 School of Business | Doctoral dissertation (article-based) | Defence date: 2015-11-04

Title: Customer Engagement Behaviors and Purchase Value Author(s): Pöyry, Essi Date: 2016 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 244/2016 School of Business | Doctoral dissertation (article-based)

Title: Essays on Innovation Management and Organizational Effectiveness Author(s): Huhtala, Juho-Petteri Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 143/2017 School of Business | Doctoral dissertation (article-based)

Title: Essays on value creation in experiential marketplaces Author(s): Koivisto, Elina Date: 2018 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 141/2018 School of Business | Doctoral dissertation (article-based)

Title: Gaining more Value of Customer Relationships in the Digital Business Environment Author(s): Kukkonen, Elina Date: 2016 Series: Aalto University publication series Business + Economy, 1/2016 School of Business

Title: Green innovation games - value creation, managerial roles and managerial capabilities in resource intensive businesses Author(s): Lampikoski, Tommi Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 78/2015 School of Business | Doctoral dissertation (article-based) | Defence date: 2015-06-26

Title: Heritage branding orientation Author(s): Pinto da Silva Santos, Fernando; Burghausen, Mario; Balmer, John M T Date: 2016-01-01 Series: JOURNAL OF BRAND MANAGEMENT, Volume 23, issue 1

Title: Marketing Investment Selection and Effectiveness in Growth-Oriented Private Firms: Source of Capital and Market-Based Assets as Contingencies Author(s): Tolo, Mitch Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 72/2014 School of Business | Doctoral dissertation (monograph) | Defence date: 2014-06-02

Title: New product development capability – A mechanism perspective Author(s): Sihvonen, Antti Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 116/2014 School of Business | Doctoral dissertation (monograph) | Defence date: 2014-08-29

Title: The Paradox of Public Management - The Actions and Roles of the Public Manager in Enabling the Process of Networking in Social and Health Care for the Elderly Author(s): Nykänen, Katri Date: 2017 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 253/2017 School of Business | Doctoral dissertation (monograph)

Title: Performing Fantasy and Reality Author(s): Seregina, Anastasia Date: 2016 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 132/2016 School of Business | Doctoral dissertation (monograph) | Defence date: 2016-08-12

Title: Persuasive trust building in oral financial presentations: An analysis of a narrative Investor Realations genre Author(s): Caspers, Anja Date: 2018 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 141/2017 School of Business | Doctoral dissertation (monograph) | Defence date: 2017-09-08

Title: Pierce the fog of mobile service and advertising adoption Author(s): Vatanparast, Ramin Date: 2010 Series: Helsinki University of Technology, Department of Industrial Engineering and Management doctoral dissertation series, 2010/4 Aalto-yliopiston teknillinen korkeakoulu | Doctoral dissertation (article-based)

Title: Platforms in service-driven manufacturing Author(s): Eloranta, Ville; Turunen, Taija Date: 2016-05-01 Series: Industrial Marketing Management, Volume 55

Title: Playing for fun or for profit Author(s): Penttinen, Esko; Halme, Merja; Malo, Pekka; Saarinen, Timo; Vilén, Ville Matias Date: 2018-05-27 Series: Electronic Markets

Title: Semiparametric Efficiency Analysis of Housing Markets Author(s): Pakarinen, Sami Date: 2018 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 25/2018 School of Business | Doctoral dissertation (monograph)

Title: Social manufacturing Author(s): Hamalainen, Markko; Karjalainen, Jesse Date: 2017 Series: Business Horizons

Title: Using social distinctions in taste for analysing design styles across product categories Author(s): Snelders, Dirk; Mugge, Ruth; Huinink, Maartje Date: 2014-12-01 Series: International Journal of Design, Volume 8, issue 3

Title: Venture Capitalist and Start-Up Cooperation – a Case Study About Market Orientation and Radical Innovation Author(s): Kilpi, Eero Date: 2014 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 59/2014 School of Business | Doctoral dissertation (monograph) | Defence date: 2014-05-30

Browsing by Subject "Marketing"

Browsing by Subject "Marketing"

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