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Browsing by Keyword "social media influencers"

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Title: Building Blocks of a Successful Personal Brand on Social Media Author(s): Virtanen, Elettra Date: 2019 School of Business | Bachelor's thesis
Title: Congruence Between Energy Drink Brands and Endorsers: the effect of congruence on influencer credibility, brand attitudes, and consumer willingness to purchase Author(s): Virolainen, Venla Date: 2023 School of Business | Bachelor's thesis
Title: Creating authentic green identity in social media: How do self-indulgent, yet environmentally conscious social media influencers manage to deal with their conflicting values? Author(s): Nissi, Laura Date: 2020 School of Business | Master's thesis
Title: The elements of health and fitness influencers’ credibility on social media Author(s): Kirvesmäki, Irina Date: 2021 School of Business | Master's thesis
Title: An Experiment in Influencer Marketing: how follower count and social media platform affect the effectiveness of sponsored messages on video-based social media Author(s): Granroth, Anton Date: 2023 School of Business | Bachelor's thesis
Title: social media influencers and their impact on college students' consuming behavior Author(s): Zhang, Baining Date: 2021 School of Business | Bachelor's thesis
Title: Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading? Author(s): Koivumäki, Minni Date: 2022 School of Business | Bachelor's thesis

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