Browsing by Keyword "social marketing"

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Title: Consumers as ecological citizens in clothing markets Author(s): Markkula, Annu Date: 2011 Series: Aalto University publication series. DOCTORAL DISSERTATIONS, 22/2011 School of Business | Doctoral thesis (monograph) | Defence date: 2011-04-01
Title: Influencers as social marketers: a study of followers’ engagement with consumer vulnerability related eWOM Author(s): Salow, Emilia Date: 2021 School of Business | Master's thesis
Title: Mapping the field of nonprofit marketing research: a systematic literature review Author(s): Kuoppala, Elli Date: 2022 School of Business | Bachelor's thesis
Title: Passive fans experiences and insights into engagement in ice hockey organizations Facebook pages Author(s): Utriainen, Tuomas Date: 2015 School of Business | Master's thesis
Title: Social Marketing – Using Marketing Tools for Societal Change Author(s): Pöyry, Elisa Date: 2022 School of Business | Bachelor's thesis
Title: Understanding Marketing in the Charitable Sector – a Donor Behavior Perspective Author(s): Rahikka, Milla Date: 2022 School of Business | Bachelor's thesis
Title: Useful methods for encouraging sustainable consumption in social marketing programs: Community-based social marketing and nudging Author(s): Sinivaara, Katariina Date: 2019 School of Business | Bachelor's thesis

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