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Browsing by Keyword "green marketing"

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Title: Can Guilt and Shame-induced Marketing Encourage Environmentally Conscious Consumption? A quantitative study on consumer response to negative emotional appeals in green advertising Author(s): Saarelainen, Aino Date: 2018 School of Business | Bachelor's thesis
Title: Consumer evaluations of green brand extensions: The role of parent brand quality and perceived fit Author(s): Korpela, Karoliina Date: 2016 School of Business | Master's thesis
Title: Does culture affect the way green advertising is perceived? Author(s): Autio, Eveliina Date: 2020 School of Business | Bachelor's thesis
Title: Eco-labels as sustainability brands: The role of visual design and co-branding in credibility of eco-labels. Author(s): Lihhavtshuk, Roman Date: 2015 School of Arts, Design and Architecture | Master's thesis
Title: The Effect of Green Advertising on Finnish Consumers’ Attitudes Towards Sustainability Author(s): Torkkeli, Vilma Date: 2020 School of Business | Bachelor's thesis
Title: The Effects of Greenwashing on Consumer Behavior Author(s): Kinnunen, Anna Date: 2020 School of Business | Bachelor's thesis
Title: Greenwashing Effects on Green Trust & Green Purchasing Author(s): Konttila, Julia Date: 2021 School of Business | Bachelor's thesis
Title: Guiding consumers to greener choices: The impact of sustainability certification on purchase behaviour Author(s): Niemelä, Etel Date: 2020 School of Business | Master's thesis
Title: Harnessing environmental sustainability to build green brand equity Author(s): Mäkikoskela, Kanerva Date: 2021 School of Business | Bachelor's thesis
Title: Impact of greenwashing on consumer behaviour and purchase intent in the food sector Author(s): Paassilta, Niklas Date: 2021 School of Business | Bachelor's thesis
Title: Key Factors in Marketing Sustainable Fashion Author(s): Krüger, Doron Date: 2020 School of Business | Bachelor's thesis
Title: Marketing Shifts Green – Utilization and Impacts of Green Marketing Activities in the 2020s Author(s): Karlsson, Camilla Date: 2020 School of Business | Bachelor's thesis
Title: The right shade of green: A review of recent research on Green marketing, Green communications and Green advertising during 2009-2019 Author(s): Väänänen, Venla Date: 2019 School of Business | Bachelor's thesis
Title: Sustainability Promises: Green Marketing and Greenwashing Practices Among Fashion Brands Author(s): Wilkki, Mimmi Date: 2020 School of Business | Bachelor's thesis
Title: Values, beliefs and norms influencing sustainable consumer behavior among Finnish consumers in the context of fast-moving consumer goods Author(s): Lindgren, Janni Date: 2021 School of Business | Master's thesis

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Browsing by Keyword "green marketing"

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