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Title: Branding media with event marketing Author(s): Tuppurainen, Laura Date: 2015 School of Business | Master's thesis
Title: Co-Marketing Alliances in Events Industry - Case IIR Finland Oy Author(s): Mäkelä, Anniina Date: 2010 School of Economics | Master's thesis
Title: Communicating with the media in a public-private partnership - Case Baltic Sea Action Summit (BSAS) Author(s): Mustonen, Emilia Date: 2011 School of Economics | Master's thesis
Title: The effects of internationalisation on the entrepreneurial opportunity process - The case of Management Events Oy Author(s): Müller, Iris Date: 2012 School of Business | Master's thesis
Title: Elämyksellistä, inspiroivaa ja monikulttuurista vuorovaikutusta: harrastusmessujen markkinakulttuurin rakentuminen Matka 2009 -messuilla Author(s): Schlobohm, Harri Date: 2010 School of Economics | Master's thesis
Title: Enhancing customer relations through special events by professional sports leagues - An exploratory case study of the NHL Premiere Author(s): Kurri, Joonas Date: 2012 School of Business | Master's thesis
Title: Exploring microfoundations of field-level change - Essays on transformations in the retailing industries Author(s): Paavola, Lauri Date: 2021 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 1/2021 School of Business | Doctoral thesis (article-based)
Title: The influence of motivation, social interaction and space on individual experience: Case m2cell cruise ship concept in three group events Author(s): Wu, Yali Date: 2013 School of Business | Master's thesis
Title: International fashion trade shows as brand identity enhancement platforms for Finnish microenterprises Author(s): Engelvuori, Kristina Date: 2015 School of Business | Master's thesis
Title: Managing festival customer experience and its co-creation Author(s): Somppi, Saaramaria Date: 2016 School of Business | Master's thesis
Title: Marketing to the unmarketed: The semiotics of advertising trade shows to nonattendees. Context: Wedding shows in Singapore. Author(s): Soh, Wan Wei Date: 2015 School of Business | Master's thesis
Title: Motivation of crowd participation in hybrid ideation competitions Author(s): Zischler, Christian Date: 2013 School of Business | Master's thesis
Title: On-site sponsorship activities: the meanings and perceptions for the three key interest groups. Case: Uplause Crowd Games in Karjala Cup 2010 Author(s): Majakero, Mikko Date: 2011 School of Economics | Master's thesis
Title: Producing experience in marketplace encounters : a study of consumption experiences in art exhibitions and trade fairs Author(s): Ahola, Eeva-Katri Date: 2007 Series: Acta Universitatis oeconomicae Helsingiensis. A, 299 School of Business | Doctoral thesis (monograph) | Defence date: 2007-05-14
Title: The role of social media in enhancing spectator sports fan phenomenon - Case Finnish men's national basketball team Susijengi Author(s): Ikäheimonen, Erika Date: 2015 School of Business | Master's thesis
Title: Tapahtumamarkkinoinnin merkitys globaalille yritykselle: Case-tutkimus B2B-tapahtumamarkkinoinnista Author(s): Rintamäki, Jukka Date: 2009 School of Economics | Master's thesis
Title: Tapahtumamarkkinointi musiikkiviennin menekinedistämiskeinona. Case Berliini. Author(s): Susiluoto, Selja Date: 2010 School of Economics | Master's thesis
Title: Trade fairs role as part of the firms' marketing communication - an integrated trade fair participation process Author(s): Engblom, Rilla Date: 2014 School of Business | Master's thesis
Title: Utilizing consumer behavior in the marketing of events Author(s): Haahti, Frans Date: 2019 School of Business | Bachelor's thesis

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