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Browsing by Keyword "country of origin"

Now showing items 1-7 of 7

Title: Consumer Ethnocentrism, Country of Origin, Product Evaluation and Purchase Intention for Foreign Apparel Brands: the Study of Vietnam Author(s): Nguyen, Thi Thuy Linh Date: 2017 School of Business | Bachelor's thesis
Title: Consumers' perceptions of Finnish fashion brands - Sustainability and country of origin perspectives Author(s): Pöyhönen, Monna Date: 2023 School of Business | Master's thesis
Title: Cultural Heritage Branding in Export Author(s): Laine, Rose-Maria Date: 2020 School of Business | Bachelor's thesis
Title: Does brand origin influence brand equity? A quantitative study of Finnish female consumers’ evaluations of fashion brands Author(s): Pelkonen, Sirkku Date: 2017 School of Business | Master's thesis
Title: Does country matter? The country of origin effect on sports apparel users' brand perceptions Author(s): Räty, Liisa Date: 2009 School of Economics | Master's thesis
Title: Finnishness as a part of brand communication - A multiple case study of design companies entering the Japanese market. Author(s): Meriläinen, Jannaliina Date: 2013 School of Business | Master's thesis
Title: Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions Author(s): Ngo, Nam Anh Date: 2018 School of Business | Bachelor's thesis

Now showing items 1-7 of 7

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