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Browsing by Keyword "brand communities"

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Title: Building the dream online: Does participation in luxury brand's social media affect brand experience, brand affect, brand trust, and brand loyalty? Author(s): Parikka, Ainomaria Date: 2015 School of Business | Master's thesis
Title: The Challenges and Potential Benefits of Managing Online Brand Communities: A Literature Review Author(s): Cousins, Thomas Date: 2017 School of Business | Bachelor's thesis
Title: ISIS as a Brand Community – How Storytelling Helped Build the Terrorist Megabrand Author(s): Vuoripuro, Verna Date: 2018 School of Business | Master's thesis
Title: Sentiment analysis of attack advertising: Good for humorous rivalry, not for serious aggression Author(s): Grekov, Tomas Date: 2021 School of Business | Master's thesis
Title: Social enterprises’ value co-creation in brand communities. Case Seabin Project. Author(s): Kangasmaa, Vilma Date: 2020 School of Business | Master's thesis
Title: Understanding consumer motives in social media community participation - Case Quality Hunters Author(s): Merivirta, Antti Date: 2014 School of Business | Master's thesis

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