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Title: Agency compensation models in search engine advertising - a multiple case study Author(s): Heinonen, Karoliina Date: 2015 School of Business | Master's thesis
Title: Alcohol advertising restrictions in Finland: How changes in the operating environment affect business strategy Author(s): Länsiö, Lotta Date: 2015 School of Business | Master's thesis
Title: Aloita eläkesäästäminen nyt. Pelon diskurssi pitkäaikaissäästämistilien markkinointimateriaaleissa Author(s): Toivonen, Kira Date: 2012 School of Economics | Master's thesis
Title: Athlete endorsements: the impact of athlete-product congruence and endorser gender on athlete endorsements Author(s): Kiiskinen, Kalle Date: 2017 School of Business | Bachelor's thesis
Title: Beat it -mainospeli osana Alepa-ketjun markkinointiviestintää ja pelin vaikutukset Alepa-ketjun brändimielikuvan kehittymiseen Author(s): Ehrström, Jan-Erik Date: 2015 School of Arts, Design and Architecture | Master's thesis
Title: Business-to-business relationships as a source for advertising success Author(s): Määttä, Antti Date: 2013 School of Business | Master's thesis
Title: Children as the Audience of Advertising Author(s): Korhonen, Suvi Date: 2022 School of Business | Bachelor's thesis
Title: Coca-Cola vs. Obesity. Visual communication in CSR advertising and legitimacy management Author(s): Nevalainen, Netta Date: 2015 School of Business | Master's thesis
Title: Competing Business Models for Media Companies in Two-Sided Markets Author(s): Linkola, Emmi Date: 2015-12-11 Perustieteiden korkeakoulu | Bachelor's thesis
Title: Consumer attitudes toward mobile advertising Author(s): Friman, Julia Date: 2010 School of Economics | Master's thesis
Title: Consumer attitudes towards online advertising - Comparison of display and search advertising Author(s): Roponen, Pauliina Date: 2013 School of Business | Master's thesis
Title: The Consumer Needs at Different Stages of the Consumer Decision Journey and the Opportunities of Traditional and New Media - a Literature Review Author(s): Halsas, Anna Date: 2017 School of Business | Bachelor's thesis
Title: Consumer Perception of Online Advertising - The Effects of Animation, Ad Characteristics, Repetition and Task Relevancy on Attention and Memory Author(s): Kuisma, Jarmo Date: 2015 Series: Aalto University publication series DOCTORAL DISSERTATIONS, 157/2015 School of Business | Doctoral thesis (article-based) | Defence date: 2015-11-04
Title: Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities Author(s): Mikkonen, Ilona Date: 2010 Series: Acta Universitatis oeconomicae Helsingiensis. A, 375 School of Business | Doctoral thesis (article-based) | Defence date: 0000-00-00
Title: Consumers' brand origin perceptions through visual appeals in international fashion advertisement Author(s): Valin, Iida Date: 2012 School of Business | Master's thesis
Title: Consumers' privacy construction in sharing location information through smartphones Author(s): Tikkanen, Jaakko Date: 2013 School of Business | Master's thesis
Title: Credibility of Athlete Endorsers: Examining the Proportionate Effects of Team and Individual On-Field Performance Author(s): Sasse, Oskar Date: 2020 School of Business | Bachelor's thesis
Title: Customer Value Creation: Exploring Customer Value in Car Advertisements Author(s): Haasala, Henri Date: 2018 School of Business | Bachelor's thesis
Title: Designing a family of characters for a series of 2D animated commercials Author(s): Pohjanpalo, Taru Date: 2022 School of Arts, Design and Architecture | Master's thesis
Title: Determinants of consumer intentions to redeem mobile coupons Author(s): Nikander, Antti Date: 2011 School of Economics | Master's thesis

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