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Browsing by Keyword "B2B services"

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Title: Buyer-supplier relationships in global B2B services: a survey on determinants and outcome Author(s): Zou, Wenting Date: 2016-01-20 Perustieteiden korkeakoulu | Master's thesis
Title: Customer Retention Strategies - A Case Study in B2B Service Context Author(s): Virolainen, Sanni Date: 2019 School of Business | Master's thesis
Title: The Effects of Competence-Based, Expressive and Collaborative Service Performance on the B2B Service Relationship Author(s): Zou, Wenting; Brax, Saara; Rajala, Risto Date: 2021-05-31 Series: Technology Innovation Management Review, Volume 11, issue 5
Title: The influences of contract structure, contracting process, and service complexity on supplier performance Author(s): Zou, Wenting; Brax, Saara; Vuori, Mervi; Rajala, Risto Date: 2019-01-01 Series: International Journal of Operations and Production Management
Title: Managing the complexity of service contracting in buyer-supplier collaboration Author(s): Zou, Wenting Date: 2022 Series: Aalto University publication series DOCTORAL THESES, 26/2022 School of Science | Doctoral thesis (article-based) | Defence date: 2022-03-22
Title: The Roles of Rational and Emotional Appeals in Business-to-Business Services Advertising: an Inductive Qualitative Content Analysis Author(s): Sipura, Reetta Date: 2017 School of Business | Master's thesis

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