Industrialism has significantly increased the global welfare over the last 100 years. But now, economical uncertainty and climate change puts a question mark to the limited liability as the basis for the entrepreneurship. Emerging new business ethics is supported by activist entrepreneurs’ drive to maintain a purpose, holistic perspective, and caring relationships. The purpose-driven individuals are selecting entrepreneurship as a toolbox for accelerating the transformation, to make the World a bit better place. Having a clear reason for being, an Ikigai, gives an elevated viewpoint but is also associated with a longer life. Transformative entrepreneurship is motivated by societal well-being but driven by ambitious business mindset. Literature review and interview results suggests that purpose-driven entrepreneurs apply the principles of the transformative economy. Systems Intelligent entrepreneurship is a new form of activism.
