Browsing by Department "Department of Business Technology"

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3G-puhelinten ja mobiilipalvelujen käyttöönotto eri innovaatioryhmissä
(2007) Hartikainen, Pekka
School of Business | Master's thesis
Acceptance of Mobile Technology among Elderly People
(2007) Mallenius, Seppo
School of Business | Master's thesis
Adoption of electronic channels in retail banking and airline industries
(2008) Kuukka, Tommi
School of Business | Master's thesis
The adoption of social media in reaching and interacting with customers: Case - The Finnish telecommunications industry
(2010) Vuolle, Tiia
School of Economics | Master's thesis
Purpose of the study The purpose of this study is to look into the usage of social media in business to reach and interact with the customers. The study builds upon earlier research on social media, social network theories and theories of user acceptance of technology. The aim of this study is to get a clear view of the adoption levels and the activities taken in social media in the Finnish telecommunications industry via three chosen case companies. Methodology First an extensive overview of previous research related is conducted. The aim of this is to get a profound understanding of the foundations and constructions of social media as well as the attributes behind user acceptance and acting in social networks. Based on this knowledge a research framework is formulated to provide a structure for the empirical research. This research framework is translated into focus points that guide and support the empirical research. The empirical part is qualitative, conducted via observations and interviews of the case companies. The observation is conducted during a 14-day period in which every company’s activities are mapped three times. The observations are conducted in 5 particular social media tools chosen for this research. Interviews are conducted for gaining a deeper insight into the results of the observations as well as to ensure all possible activities have been taken into account. Findings The key finding in this research is that the usage of social media varies greatly from company to company and has not yet been adopted to its fullest potential. Even though the companies may have extensive efforts in some tool, the overall usage of the tools and especially linking them into a larger context seems to be problematic for the companies. All three case companies have activities in social media, but use the tools very differently with different objectives. The involvement in social media varies from true interaction and collaboration with the customers to a simple passive presence. The interviews also reveal that the companies do not consider social media as more than one channel among others, but still recognize potential in it when able to attract enough users.
Adoption of social network sites in the entertainment business – Case promotion of urban music events in Helsinki on Facebook
(2009) Rugambwa, Gonzaga
School of Economics | Master's thesis
Social Network Sites (SNS) have recently quickly grown in numbers and sizes as more and more people join them in an attempt to connect with others for various reasons. This research aims at finding the major factors that make social network sites appealing for use in promotion of urban music entertainment events in Helsinki nightclubs. Moreover, it examines necessary improvements on the use of Facebook and on its features while recommending previous marketing methods that should be maintained and improved. The research examines the Theory of Diffusion of Innovations and uses the perceived characteristics of an innovation to analyse the adoption of Facebook in event promotion and find the major factors for it. The three perceived characteristics analysed were Relative Advantage, Compatibility and Complexity. Personal observations and analysis were done after which a quantitative survey was conducted among the most prominent promoters and selected consumers who use Facebook. The observations and survey examined how promoters use various marketing methods including and particularly comparing to Facebook. The research found that the major factors were Facebook’s ability to reach specific consumers, provision of multimedia content, and many event promotion-friendly features. Promoters should put photos and videos on Facebook event and group pages while Facebook should enable promoters to put photos albums on such pages. Promoters should have official website and use email/SMS mailing lists.
Aikaisen myyntitiedon hyödyntäminen uutuustuotteen kysynnän ja tarjonnan tasapainottamisessa
(2008) Nylund, Jan
School of Business | Master's thesis
Analyzing and quantifying the dysfunctional effects of institutional behaviour in supply chains: a semi integrated car tyre supply chain in the Nordic countries
(2008) Olsson, Carl-Jonas
School of Business | Master's thesis
Analyzing the role of intermediaries in sourcing. Case Kemira.
(2006) Hintikka, Maria
School of Business | Master's thesis
Apply quality function deployment model in after-sales service improvements: case company X
(2011) Tian, Ye
School of Economics | Master's thesis
This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this QFD model for the supplier company and also to find out the priority and importance of each technical measurement to design the after-sales service model for the Chinese heavy construction equipment market. The main literature reviews are focusing on the comparison of the differences of after-sales models in the Western and Eastern markets and how to decrease the customers’ dissatisfaction of after-sales service by using the QFD model. Moreover, in this study there is a specific introduction of the QFD model and its core part, the house of quality (HOQ). And there is also an introduction of the focus group method which is used to define the research attributes in the QFD model. After the literature review and methodology introduction, there is a case study based on the company X from China. This company is a leading company in the Chinese heavy construction equipment market. By applying the data which is collected from the company X and its customers into the QFD model, there is possibility to make the guide that how to improve the after-sales service in the Chinese heavy construction equipment market. In this study, firstly we can know how the QFD model can be used in the service improvements, and then we can know how to improve the after-sales service by utilizing the QFD model in the Chinese heavy construction equipment market and also design the appropriate after-sales service model for this specific market.
Apuaineiden ja pakkausmateriaalien ostotoiminnan kehittäminen ja mittaaminen. Case: Valio
(2006) Tandefelt, Markus
School of Business | Master's thesis
Asiakaslähtöinen erilaistaminen ja myöhästyttämismahdollisuudet asuntorakentamisessa. Case YIT Rakennus Oy.
(2008) Alitalo, Pia
School of Business | Master's thesis
Asiakaslähtöisyyden kehittäminen asuntorakentamisessa
(2008) Pirttimäki, Matti
School of Business | Master's thesis
Asiakassuhteiden ja -rajapinnan hallinta kansainvälisessä maantiekuljetuspalveluyrityksessä. Case DHL Freight (Finland) Oy
(2007) Lehessalo, Tero
School of Business | Master's thesis
Asiakastiedon käyttö asiakkuuksien hallinnassa ja toimitusketjujen ohjauksessa. Case: Metsäkoneyritykset
(2006) Tikakoski, Simo
School of Business | Master's thesis
Asiakastiedon laadun ylläpitäminen
(2008) Pyrrö, Riku
School of Business | Master's thesis
Assessing organizational factors in sales forecasting management. Case: Pfizer Oy
(2008) Laakso, Mikko
School of Business | Master's thesis
Assessing the relationship between service provider and customer in third party logistics
(2008) Huomo, Teemu
School of Business | Master's thesis
Assessing upstream information integration - Prerequisites for improved information sharing
(2008) Paavola, Laura
School of Business | Master's thesis
Assessment of suitable products for vendor-managed consignment inventory.
(2006) Lehto, Henriikka
School of Business | Master's thesis
Association rule mining: Theory and an empirical application to the durable goods trade
(2005) Saar, Paul
School of Business | Master's thesis