Browsing by Author "Suominen, Kristiina"

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    Service designer as an inherent part of management consulting
    (2017) Suominen, Kristiina; Mattelmäki, Tuuli; Muotoilun laitos; Department of Design; Taiteiden ja suunnittelun korkeakoulu; School of Arts, Design and Architecture; Mattelmäki, Tuuli
    The impact of service design is wider than ever. The profession of ́Service Designer ́ has established itself as the image of the large scale of design practitioners. The field of design is in the middle of rapid change and the need for redefinition of service design has been highlighted in design research. More and more people are recognizing that service design approach and it ́s methods are useful in solving many business problems. Designers have been pushing design positioning to a more strategic role increasing the understanding of the importance of highly multidisciplinary work. Large established global traditional management consultancies have agreed that design should be important part of their offer and it should be integrated into their existing established practices such as business and technology. They have acquired many creative agencies and recruited individuals to provide their clients full-service solutions for their business needs. Traditional ways of solving the most challenging business problems are mixed together with design principles, approach and methods. Design is said to become the new normal of consulting. The ongoing evolution have emerged new working environments and new roles for Service Designers. Service Designers can now be seen in wide variety of roles in service development from strategy to execution together with business and technology consultants. When design moves into a new established environment of traditional management consulting, it must find its place and prove the value of design contribution alongside the traditional ways of developing services. This may sound easier as it is. Misunderstanding of their daily work poses challenges for the utilization of their work and abuse of service design can distort the understanding of the relevance of the service design industry. This thesis aim is to make visible the variety of everyday work and the desired key characteristics that Service Designers need to be able to succeed in their work – focus in particular, on professional Service Designers working in large established traditional management consulting.