Browsing by Author "Piiroinen, Mikko"

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  • Jointly or separately - the best content publishing solution for multi brand media house on the Internet
    (2012) Piiroinen, Mikko
     School of Science | Master's thesis
    In this Master Thesis, we research, if Talentum -which publish multiple media brands for professionals -should concentrate its news sites on internet. The research focus of this thesis was both from a technical and service point of view. In this thesis have been evaluated three different options: different sites on different technical platforms, different sites on one common master platform and all services on one common portal platform. The target of the research was to discover a site model that is high-performance and most worthwhile for customers and content producers. The material for the thesis is acquired through an extensive research of previous research, open interviews and semi structured questionnaires. The materials are processed by the means of the STOF model. This model provides a holistic view of business models with four interrelated perspectives: service, technology, organization and finance. As a result of this study, the best model for the Talentum is the master-model which provides technical harmony and differentiating services. The advantages of the master model are the low cost of maintenance and development, and the minding needs of both unique value promises and content producing units.
  • Sanomalehtien muutos printistä verkkoon
    (2010) Piiroinen, Mikko
     Informaatio- ja luonnontieteiden tiedekunta | Bachelor's thesis