Browsing by Author "Munkki, Valtteri"

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Non-linear Televised Sports – Understanding the Time-shifted User Experience
(2014-08-21) Munkki, Valtteri
Perustieteiden korkeakoulu | Master's thesis
Engaging with television is increasingly moving from viewing of linear broadcasts to time-shifted content. Sports is one of the most important but also one of the most time-dependent content genres. The objective of this thesis is to categorize time-shifted sports viewing behavior and clarify whether non-linear options can offer enjoyable viewing experiences. Our user research included contextual interviews, a survey and analysis of real-life usage data. The results confirm that live viewing is the dominant and preferred type of sports viewing experience. However, we identified three different paradigms of time-shifted viewing as well. They were perceived as secondary options, but relevant within certain circumstances. Our research shows that a number of peripheral activities affect non-linear viewing of sports. Social interactions, media use and betting are among the factors that seem to diminish the advantages of time-shifting. The findings support further development of services that offer non-linear sports content. Such services should let the viewers choose between a laid- back type of experience and more active involvement.