Browsing by Author "Linkola, Joonas"
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Sähkötekniikan korkeakoulu | Bachelor's thesis(2014-05-15) Linkola, Joonas - Monetising mobile customer’s perceived value
Sähkötekniikan korkeakoulu | Master's thesis(2018-06-18) Linkola, JoonasThis thesis studies how an operator can monetise the customer perceived value. The main goal is to find new business opportunities, which potentially increase the average revenue per unit. The second goal is to identify components in the mobile operator’s products and services that affect the customer’s willingness to pay and the customer expected value. Outcomes are verified by a quantitative customer survey and deepened by qualitative interviews with experts and professionals. The results indicate that customer perceived value is a complex concept but very important when developing businesses. Key factors in customer perceived value in the mobile plan industry at the moment are price, performance, reliability and safety. The findings of this research are directions for future research and managerial implications. - Verkkosisältöjen kommentointi
Informaatio- ja luonnontieteiden tiedekunta | Bachelor's thesis(2010) Linkola, Joonas