Browsing by Author "Leinonen, Sofia"

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Idols & ideals: ethical challenges in the Korean music industry
(2024) Leinonen, Sofia
School of Business | Bachelor's thesis
This thesis examines the ethical challenges within the Korean music industry, focusing on various aspects including K-pop idol training, beauty standards, mental health concerns, contractual issues, fan culture, and idol survival shows. The study employs a secondary data analysis approach by researching existing literature, industry reports, and media materials to gain insights into these ethical dilemmas. Through content analysis, key themes and patterns related to each category are identified and explored. The analysis reveals unethical training systems and strict regulations imposed on K-pop trainees, leading to mental health consequences such as stress and anxiety. The perpetuation of ideal physical appearances, including extreme dieting and cosmetic surgery, highlights societal pressures artists face. Contractual issues, such as exploitative "slave contracts," and the impact of fan behaviour, particularly invasive actions by sasaeng fans, are also studied. Additionally, idol survival shows are analysed in relation to their ethical implications on participants and the industry. Overall, this thesis contributes to understanding of the ethical issues challenging the Korean music industry, offering insights into industry practices, artist well-being, and fan culture. The findings underscore the need for ethical considerations and reforms within the industry to ensure the welfare of artists and the integrity of business operations.