Browsing by Author "Haapajoki, Emmi"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Experimenting with a service simulation space
    (2019) Haapajoki, Emmi; Uusitalo, Severi; Department of Design; Muotoilun laitos; Taiteiden ja suunnittelun korkeakoulu; School of Arts, Design and Architecture; Mattelmäki, Tuuli
    The focus of this thesis is on experimenting and discovering a service simulation space called Service Innovation Corner (SINCO Lab). The simulation space at its core consists of a cornering projection space, where two projectors project different service scenarios to a 90° cornering canvas. These scenarios with the addition of sound, lights, and props aid in experiencing and prototyping service touchpoints, service scenarios, or a holistic service path. SINCO Lab is origi-nally developed since the year 2009 in Lapland University. According to the networked open in-novation collaboration principles with University of Lapland in 2015, Aalto University intro-duced a co-development space in the Department of Arts and Design. The thesis aims to find out the meaning and different contexts of use of the SINCO Lab simulation space, through a literature review done on the original space as well as benchmarking different simulation spaces. The space is also introduced to students and staff, where feedback is gathered. The use of the space is experimented in a case study, and feedback is asked through a questionnaire and two qualitative interviews. The objective of the case study is to experiment with SINCO Lab in the front-end of the design process within the context of ideation. A method is adopted from the original SINCO Lab’s sprint model to fit the case study. The case study results in different means of collaboration and group dynamics among the groups, which influences the final presentations and outcome. By analyzing the group work done, different forms of co-creation of telling, making and enacting take place. These tools are seen as an asset for the use of SINCO Lab in co-creative practices. The competence of the facilitator also develops through the progression of the thesis. Through the experience of complementary studies as well as a case study, human-centered elements in-troduced as the Four E’S (empathy, empowerment, engagement, embodiment and sensing) are brought forward for future participants and facilitators of SINCO Lab. In the same way, the use of role-playing as a co-creative method is developed further through the experience gained. In addition, the thesis gives insight into future improvements for the space of Aalto SINCO Lab, on both a technological and methodological level. The findings in this thesis are of interest to service designers, students, and academic staff, who are interested in service simulation spaces. Specific in its focus on SINCO Lab, the thesis has broader implications as well, with its human-centered approach to ideation, co-creation and service simulation. The discoveries herein create a foundation for further study into possibilities of simulation spaces, ideation methods, roleplaying and service design.