Browsing by Author "Dhir, Amandeep"

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  • Barriers toward purchasing from online travel agencies
    (2020-08) Talwar, Shalini; Dhir, Amandeep; Kaur, Puneet; Mäntymäki, Matti
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Online travel agencies (OTAs) are expanding their services to many segments of the travel and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of consumer resistance. However, prior literature has largely focused on travelers’ adoption intentions toward OTAs, scarcely exploring the causes of such resistance. Addressing the gap, this study extends the innovation resistance theory (IRT) to examine the barriers to positive purchase intentions toward OTAs. A mixed method research design with open-ended essays and cross-sectional survey is used to test the proposed model. Findings suggest that benefits barrier is the chief inhibitor of purchase intentions. In comparison, privacy and security concerns and the vulnerability barrier show positive association with intentions. As a moderator, visibility influences the strength of the association between benefits barrier and purchase intentions. Further, the strength of this association differs among young, middle-aged, and old users.
  • Behavioral reasoning perspectives on organic food purchase
    (2020-11-01) Tandon, Anushree; Dhir, Amandeep; Kaur, Puneet; Kushwah, Shiksha; Salo, Jari
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Consumers' rising interest in organic food has drawn the attention of the academic community. The literature on the topic is growing, but it mostly focuses either on the acceptance of or resistance toward organic food. However, marketing scholars argue that the development of more in-depth insights into consumers’ reasoning processes, and especially the roles of values and context-specific reasons are needed. The present study bridges this gap by utilizing the novel behavioral reasoning theory (BRT) framework. Cross-sectional data from 307 consumers and non-consumers from India were collected to investigate associations among attitudes, reasoning, value, and purchase intentions. This research studies the moderating role of food safety concerns and buying involvement. Additionally, the mediating role of reasons and attitudes is examined. The results suggest that value was positively associated with reasons (for and against), whereas attitude and reasons (for) resulted in favorable purchase intentions. Reasons (for and against) fully mediate the association between value and attitude. Furthermore, attitude partially mediates the association of reasons and purchase intentions. The moderation effect was not found for food safety concerns, but a limited effect among studied associations was observed for buying involvement. The findings raise significant implications for marketers and policymakers.
  • Correlates of social media fatigue and academic performance decrement: A large cross-sectional study
    (2020-03-08) Malik, Aqdas; Dhir, Amandeep; Kaur, Puneet; Johri, Aditya
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Purpose: The current study aims to investigate if different measures related to online psychosocial well-being and online behavior correlate with social media fatigue. Design/methodology/approach: To understand the antecedents and consequences of social media fatigue, the stressor-strain-outcome (SSO) framework is applied. The study consists of two cross-sectional surveys that were organized with young-adult students. Study A was conducted with 1,398 WhatsApp users (aged 19 to 27 years), while Study B was organized with 472 WhatsApp users (aged 18 to 23 years). Findings: Intensity of social media use was the strongest predictor of social media fatigue. Online social comparison and self-disclosure were also significant predictors of social media fatigue. The findings also suggest that social media fatigue further contributes to a decrease in academic performance. Originality/value: This study builds upon the limited yet growing body of literature on a theme highly relevant for scholars, practitioners as well as social media users. The current study focuses on examining different causes of social media fatigue induced through the use of a highly popular mobile instant messaging app, WhatsApp. The SSO framework is applied to explore and establish empirical links between stressors and social media fatigue.
  • Exploring Online Self-presentation in Computer-mediated environments - Motives and Reasons for Photo-tagging and untagging
    (2016) Dhir, Amandeep
     School of Science | Doctoral dissertation (article-based)
    The purpose of this dissertation is to understand the online self-presentation behavior by investigating different reasons for the tagging and untagging of photos on different computer-mediated platforms. Particular emphases were given to the psychometrics, quantitative research methodology, and literature governing computer-mediated communication in order to deepen the existing understanding of its various aspects of this dissertation. Accordingly, five empirical studies have been conducted. Study I examined various Uses and Gratifications (U&G) of the photo-tagging activity among adolescent photo-taggers by developing a valid and reliable 35-item photo-tagging U&G instrument using three cross-sectional studies (N = 780, 313, 186); Study II examined the cross-cultural validity of the 35-item photo-tagging U&G instrument with Namibian adolescent and young-adult photo-taggers using two cross-sectional surveys (N = 358, 393); Study III investigates age and gender differences in the sought photo-tagging U&G by adolescent and young-adult photo-taggers (N = 780, 313, 178); Study IV examines the differences between those adolescents who do and do not untag photos (N = 380); and Study V investigates the different reasons due to which young people avoid photo-tagging by developing a valid and reliable 25-item Avoidance Photo-Tagging Use (APTU) instrument (N = 780, 313, 106). This dissertation reveals the following findings. First, a valid and reliable photo-tagging U&G instrument (35-item) addresses nine U&G of photo-tagging, namely likes and comments, social influence, peer pressure, gains popularity, entertainment, feels good, social sharing, affection, and convenience (Study I). Second, cross-cultural validation ensured that a 23-item photo-tagging U&G instrument possessed sufficient validity and reliability (Study II). Third, male adolescents sought higher "likes and comments" and "gain popularity" U&G compared to females; age differences among adolescents were absent; and adolescents sought higher U&G than did the young adults (Study III). Fourth, older males, extroverts, those who perceive online information as public, and adolescents with more experience of taking and sharing photos, who spend more time taking photos, who demonstrate strict protection of digital photos, those who are negative towards cloud storage, and those who rarely keep backups, are more likely to untag photos. (Study IV). Fifth, a valid and reliable instrument on avoiding photo-tagging use (25 items) addresses six reasons for avoiding photo-tagging, namely destroy capital, dislike, worry, parental control, embarrassment and personal appearance.
  • An innovation resistance theory perspective on mobile payment solutions
    (2020-07) Kaur, Puneet; Dhir, Amandeep; Singh, Naveen; Sahu, Ganesh; Almotairi, Mohammad
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Mobile payment solutions (MPSs) are experiencing growth and popularity across the globe because of their convenience and other benefits in performing transactions. However, despite these circumstances and the benefits offered, MPSs are still suffering from challenging situations related to their adoption and usage. The main challenge MPSs have faced in retail is because of the presence of consumer resistance toward their use. The present study investigates the different consumer barriers toward the intentions to use and recommend MPSs. The current study examines the adoption and usage of MPSs through the lens of innovation resistance. We developed the research model based on the innovation resistance theory (IRT) and tested it using a large cross-sectional study with 1256 MPS users. The study findings suggest that usage, risk, and value barriers are negatively associated with intentions to use MPSs. On the other hand, only usage and value barriers have a negative association with users’ intention to recommend MPSs. In comparison, the tradition and image barriers did not share any association with the user intentions. The study offers different implications for practitioners and researchers.
  • People, product and experiences - User centered design of mobile mixed reality applications
    (2011) Dhir, Amandeep
     School of Science | Master's thesis
  • Rationale for “Liking” on Social Networking Sites
    (2019-08-01) Dhir, Amandeep; Khalil, Ashraf; Kaur, Puneet; Rajala, Risto
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    The “like” feature is popularly utilized by online social media users for different reasons including socializing, giving feedback and giving or seeking attention as well as for pure affection. The “like” function is a gamified element of social networking sites used billions of times per day. Despite its widespread use in the social media space, little is known about the different factors that influence Facebook users’ “like” continuation intention or the game mechanics of “like.” To address this relevant issue, a cross-sectional survey was administered with 728 adolescent Facebook users (12–18 years old). This study utilized the theory of planned behavior to investigate the role of attitude (hedonic motivation, reciprocal benefit, and social presence), subjective norms (primary influence and secondary influence), and perceived behavioral control (self-efficacy and habit) in influencing the continuation intention of “like” as well as the influence of self-efficacy and habit on the game mechanics of “like.” This investigation addresses the urgent need to understand better the postadoption issues as well as the intentions to use specific features of social media. The results suggest that social presence, primary and secondary influence, self-efficacy, and habit significantly predicted Facebook “like” continuation intention. Furthermore, self-efficacy and habit significantly predicted the game mechanics of “like.” Different theoretical and practical implications of the study are presented and discussed in light of prior information systems literature.
  • Uses and Gratifications of digital photo sharing on Facebook
    (2016-02) Malik, Aqdas; Dhir, Amandeep; Nieminen, Marko
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services. (C) 2015 Elsevier Ltd. All rights reserved.
  • Uses and Gratifications of digital photo sharing on Facebook
    (2015) Malik, Aqdas; Dhir, Amandeep; Nieminen, Marko
     School of Science | A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study’s prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study’s implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.
  • Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
    (2020-07) Talwar, Shalini; Dhir, Amandeep; Kaur, Puneet; Mäntymäki, Matti
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense competition. To overcome this challenge, OTAs need to better engage their customers by offering them superior value propositions. This calls for an in-depth understanding of the consumption values pertinent to the OTA context. To address this gap, the current study puts forward a framework for predicting purchase intention by adapting the theory of consumption values to the OTA context. The proposed model is tested with data collected from 809 OTA users. The results imply that quality-of-benefits, monetary, social status, preference, and information values predict purchase intention toward OTAs, with the chief driver being the quality-of-benefits value, followed by the preference value. Moderation analysis further reveals that the strength of the relationship between these values and purchase intention differs between users in different age groups and between users with different levels of privacy and security concerns, hygiene consciousness, and visibility perceptions.
  • Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective
    (2020-10) Kaur, Puneet; Dhir, Amandeep; Chen, Sufen; Malibari, Areej; Almotairi, Mohammad
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.
  • Why do people use and recommend m-wallets?
    (2020-09) Kaur, Puneet; Dhir, Amandeep; Bodhi, Rahul; Singh, Tripti; Almotairi, Mohammad
     A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
    In recent years, mobile wallets (m-wallets), a special form of mobile payment, have garnered much attention in various emerging markets. M-wallets were designed to offer customers swiftness, ease of use, efficiency, effectiveness, transparency, and accessibility. Despite these benefits, usage intentions and adoption of m-wallets in most emerging markets have been low, and they have not received widespread acceptance. Notably, existing research related to intentions to use (IUs) mobile payments has largely focused on developed economies and mobile payments in general. Additionally, few studies have examined intentions to recommend (ITRs), even though researchers have recognized that word-of-mouth is an important driver of consumer behavior. In the present study, we addressed the lack of specific findings on use and recommendation intentions in the context of m-wallets by conducting a large cross-sectional survey of 1256 smartphone users based on diffusion of innovation theory (DOI). Results revealed that relative advantage, compatibility, complexity, and observability were significantly associated with participants' intentions toward m-wallets. However, trialability had no association with participants’ intentions to use and recommend m-wallets to others.