Browsing by Author "Aaltonen, Jouko, Assoc. Prof., Aalto University, Department of Film, Finland"

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Beyond the Craft — Three Perspectives on the Creative Process in the Innovation of Television Formats
(2024) Morney, Elisabeth
School of Arts, Design and Architecture | Doctoral dissertation (article-based)
The invention of new television formats is vital in the ever-changing world of media to maintain and gain the interest of the audience. The innovation of television formats leads to an overarching question: What does the creative process encompass when innovating new television formats? And that question leads to three sub-research questions: 1) Which elements belong to the creative process when innovating new television formats? 2) What is quality across genres in television? and 3) What are the prerequisites for creativity in group collaboration in the context of television format development? To answer these questions, this research consists of three published peer-reviewed articles. The first article, a case study of the Fenno-Swedish television format, Strömsö, identified 14 elements in the creative process:1) ideas, 2) brainstorm, 3) research, 4) benchmark, 5) toss ideas, 6) temporary input, 7) formulate, 8) concretize, 9) pilots, 10) rest, 11) analyze, 12) make mistakes, 13) chaos, and 14) inspiration from an unexpected source. The second article reflects on the result of such a creative process and assesses quality across genres in television through interviews conducted with television professionals in the U.S.A. and Finland, as well as board leaders of the Emmy and Peabody Awards. The third article is a case study of the genesis of the Norwegian television format Slow-TV, examining circumstances influencing creativity in team collaboration, with a special focus on the genesis of the format. This practice-led research clarifies the inherent mechanisms in creating new and original audiovisual programs and offers an emerging theory on the innovation of television formats. The practice-led approach leaves the viewer experience to a minimum, while instead focusing on gaining new knowledge for the field of television and contributing to the implementation of creativity theories in the audiovisual media field. The research also contributes with case studies to the field of creativity research. To gain a deeper understanding of the process and the outcome of creating television formats, creativity studies were employed, including those related to the creative process, the creative product, and press, which is the environment influencing the creative thinking and behavior. The research is a triangulation of different qualitative methodologies; hermeneutics, phenomenography, case studies, constructive grounded theory, and practice-led research. This doctoral thesis is intended to aid practitioners in the audiovisual field and is practice-led in the sense that I am the researcher and also a practitioner interpreting the data through this professional lens.